The Disruptive Fragrance Images Creation & Production Studio.
Paris – France
Perfume bottles — Photography & CGI
Behind The Obvious photographs the most beautiful bottles of our clients’ emblematic and iconic perfumes.
Whether in photography or 3D, we create still life or product visuals for Social Media, Print, Digital and E-commerce.
Surreal Ingredients and Textures — AI
This series of images is an AI-supported search for alternative ways to illustrate the scents and ingredient moods of perfume.
FLOWER MEN — AI PROMPTOGRAPHER
Print
Social media
A flower grows on her face, fertile ground for the imaginary. AI can also give way to virtue, depending on what we do with it. It’s a place we need to occupy to let the light blossom.
AI Photography By F. Sofiyana
FLOWERBOMB — TIGERLILY
VIKTOR & ROLF
Print
Social media
POS
BTO signe la création de la dernière campagne publicitaire PRINT/FILM du nouveau parfum TIGER LILY de Viktor & Rolf avec Emily Ratajkowski (EMRATA). Photo : Antony Arquier
ENHANCED — MUGLER FRAGRANCES
on @muglerofficial
Social media
Creative direction by BTO
CGI by Bright Photon
CAMPAIGN — NOHO EMANI
Social media
E-commerce
Print
BTO a signé la conception, création et production pour l’activation social média de la nouvelle marque de parfum NOHO EMANI.
3 films, 3 visuels beauty, les 3 pack shots et le film coffret.
NOMADE — MUGLER
on @muglerofficial
Social media
Creative direction & Production
Photo by Joseph Kadow
FLOWER BY KENZO — POPPY BOUQUET
KENZO PARFUMS
Digital
Social media
Creative direction & Production
FLOWER BY KENZO — ECOM
KENZO
Digital
Social media
Creative direction & Production
ELIE SAAB — EAU DE PARFUM
E-commerce
Creation & production
E-retailer Film
— ABOUT
Behind The Obvious
The Disruptive Fragrance Images Creation Studio.
Behind The Obvious is a French creative image and audio-visual production studio, specialising in consultancy for perfume brands, founded by F. Sofiyana based in Paris.
We are the first AI creation studio for premium perfume brands.
We mix CGI, AI, photography and film depending on the project.
Conception
Creative direction
Art direction
Mood board
Film direction
IA Prompt Design
Skills
Image consultancy
Creative direction
Art direction
Production
Prost-production
AI Expert
Retouching
Production
Photography
Film / Video
3D Post-Production CGI
2D Post-production
Generative AI
Support
Social media Assets
E-commerce
Digital
Digital Campaign
POS
Print
— CLIENTS
