Perfume bottles —  Photography & CGI

Behind The Obvious photographs the most beautiful bottles of our clients’ emblematic and iconic perfumes.
Whether in photography or 3D, we create still life or product visuals for Social Media, Print, Digital and E-commerce.

Surreal Ingredients and Textures  —  AI

This series of images is an AI-supported search for alternative ways to illustrate the scents and ingredient moods of perfume.

FLOWER MEN  — AI PROMPTOGRAPHER

Print
Social media

A flower grows on her face, fertile ground for the imaginary. AI can also give way to virtue, depending on what we do with it. It’s a place we need to occupy to let the light blossom.
AI Photography By F. Sofiyana

VIKTOR & ROLF  —  SILVER  INGREDIENTS

Intern
Social media

CGI Production

FLOWERBOMB — TIGERLILY
VIKTOR & ROLF

Print
Social media
POS

BTO signe la création de la dernière campagne publicitaire PRINT/FILM du nouveau parfum TIGER LILY de Viktor & Rolf avec Emily Ratajkowski (EMRATA). Photo : Antony Arquier

ENHANCED — MUGLER FRAGRANCES
on @muglerofficial

Social media

Creative direction by BTO
CGI by Bright Photon

CAMPAIGN  —  NOHO EMANI

Social media
E-commerce
Print

BTO a signé la conception, création et production pour l’activation social média de la nouvelle marque de parfum NOHO EMANI.
3 films, 3 visuels beauty, les 3 pack shots et le film coffret.

NOMADE — MUGLER
on @muglerofficial

Social media

Creative direction & Production
Photo by Joseph Kadow

FLOWER BY KENZO  —  POPPY BOUQUET
KENZO PARFUMS

Digital
Social media

Creative direction & Production

FLOWER BY KENZO  —  ECOM
KENZO

Digital
Social media

Creative direction & Production

ELIE SAAB — EAU DE PARFUM

E-commerce

Creation & production
E-retailer Film

— ABOUT

Behind The Obvious
The Disruptive Fragrance Images Creation Studio.

Behind The Obvious is a French creative image and audio-visual production studio, specialising in consultancy for perfume brands, founded by F. Sofiyana based in Paris.
We are the first AI creation studio for premium perfume brands.
We mix CGI, AI, photography and film depending on the project.

More
Conception

Creative direction
Art direction
Mood board
Film direction
IA Prompt Design

Skills

Image consultancy
Creative direction
Art direction
Production
Prost-production
AI Expert
Retouching

Production

Photography
Film / Video
3D Post-Production CGI
2D Post-production
Generative AI

Support

Social media Assets
E-commerce
Digital
Digital Campaign
POS
Print

— CLIENTS
Viktor & Rolf