The Disruptive AI enhanced Lab. Images Creation
Paris – France
VEINN — AI
VEINN is a R&D study for a fake perfume campaign created entirely with artificial intelligence, images, voices, the bottle, except for the music and the fake brand name VEINN.
Concept, IA creation and music by F. Sofiyana
Produced by Behind The Obvious
Surreal Ingredients and Textures — AI
This series of images is an AI-supported search for alternative ways to illustrate the scents and ingredient moods of perfume.
FLOWER MEN — AI PROMPTOGRAPHER
Print
Social media
A flower grows on her face, fertile ground for the imaginary. AI can also give way to virtue, depending on what we do with it. It’s a place we need to occupy to let the light blossom.
AI Photography By F. Sofiyana
— ABOUT
Behind The Obvious
The Disruptive Fragrance Images Creation Studio.
Behind The Obvious is a French creative image and audio-visual production studio, specialising in consultancy for perfume brands, founded by F. Sofiyana based in Paris.
We are the first AI creation studio for premium perfume brands.
We mix CGI, AI, photography and film depending on the project.
Conception
Creative direction
Art direction
Mood board
Film direction
IA Prompt Design
Skills
Image consultancy
Creative direction
Art direction
Production
Prost-production
AI Expert
Retouching
Production
Photography
Film / Video
3D Post-Production CGI
2D Post-production
Generative AI
Support
Social media Assets
E-commerce
Digital
Digital Campaign
POS
Print